Consent, Art. 6 para. 1 lit. a GDPR
If we ask you to allow us to place certain cookies on your end device before you visit our website and you consent to this, the legal basis is to be seen in the consent you have given. As part of your consent, we will inform you which cookies we set in detail. If you do not give this consent, only the so-called technically necessary cookies that are required for the proper operation of our website and its display in your browser will be set. If you have consented to the setting of cookies, you have the option to withdraw your consent at any time.

Content Delivery Network

We use a content delivery network (CDN) to deliver our web pages. A CDN is a network of regionally distributed servers connected via the Internet. Scaling storage and delivery capacities are made available via the CDN. This optimises the loading times of our Internet pages and ensures optimum data throughput even at high load peaks. User requests on our websites are routed via CDN servers. Statistics are compiled from these data streams. On the one hand, this serves to recognise potential threats to our website from malware at an early stage and, on the other, to continuously improve our offering and make our website more user-friendly for you as a user.

We would like to point out that, depending on the country of domicile of the service provider named below, the data collected via the service may be transferred and processed outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Content data (e.g. posts, photos, videos)
• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address)

Processing purpose: Technical optimisation of the website, analysis of errors and user behaviour

Legal basis: Legitimate interest, Art. 6 para. 1 lit. f GDPR

CDN service providers used:

Cloudflare

Service provider: Cloudflare Inc, 101 Townsend St., San Francisco, CA 94107, USA
Website: https://www.cloudflare.com/
Privacy policy: https://www.cloudflare.com/privacypolicy/
Scope of data collection: https://blog.cloudflare.com/what-cloudflare-logs/

Contact us

If you contact us via e-mail, social media, telephone, fax, post, our contact form or in any other way and provide us with personal data such as your name, telephone number or e-mail address or provide further information about yourself or your request, we will process this data to answer your enquiry within the framework of the pre-contractual or contractual relationship existing between us.

Data concerned:

• Inventory data (e.g. names, addresses)
• Contact details (e.g. e-mail address, telephone number, postal address)
• Content data (texts, photos, videos)
• Contract data (e.g. subject matter of the contract, duration of the contract)

Persons concerned: Interested parties, customers, business and contractual partners

Processing purpose: Communication and answering contact enquiries, office and organisational procedures

Legal basis: Contract fulfilment and pre-contractual enquiries, Art. 6 para. 1 lit. b GDPR, legitimate interest, Art. 6 para. 1 lit. f GDPR

WOO COMMERCE

Service provider: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA
Website: https://woocommerce.com/#
Privacy policy: https://automattic.com/privacy/

Payment service provider

In accordance with our legal obligations or due to our legitimate interests in efficient, secure and customer-oriented payment processing, persons who have concluded a contract or other legal relationship with us may use banks and credit institutions as well as other payment service providers for payment. The payment service providers offered by us process inventory data in this context, including name, address or bank data such as account/credit card number, passwords, TANs, verification numbers as well as information on the concluded contract and information on the recipient of the payment.

The data collected in this context is required to enable the payment service provider to process the payment. Only the payment service provider commissioned by us collects and processes this personal data. At no time do we receive information about your account or credit card details. We are informed by our payment service provider whether our customers' payment has been received or not. It is possible that our payment service providers may forward our customers' data to credit reference agencies in order to check the identity and creditworthiness of the payer. In this respect, we refer to the privacy policy and general terms and conditions (GTC) of our payment service providers.

The terms and conditions and data protection provisions of the respective payment service provider apply. You will find this information on the website of the relevant service provider or in the transaction application. For further information and to assert your rights regarding cancellation and information, please refer to the provisions of the respective service provider.

Data concerned:

• Inventory data (e.g. name, address),
• Usage data (e.g. websites visited, interest in certain topics, times of access),
• Payment data (e.g. bank details, invoices, payment history),
• Transaction data (e.g. term, customer category, subject matter of the contract),
• Communication and metadata (e.g. IP address, information on the device or computer system)

Processing purpose: Effective, secure and customer-orientated payment offers (service) and processing of payments in accordance with contractual agreements

Legal basis: Contract fulfilment and fulfilment of pre-contractual enquiries, Art. 6 para. 1 lit. b GDPR, legitimate interests, Art. 6 para. 1 lit. f GDPR

Cancellation options: You can revoke your consent to the use of your personal data at any time by contacting the respective payment service provider. Despite revocation, the payment service provider may still be authorised to process, use and transmit the personal data that is absolutely necessary for contractual payment processing. With regard to the storage and timely deletion of personal data, we refer to the respective data protection provisions of the payment service provider.

We use the following payment service providers:

Online advertising

We use services to display internet advertising. The services we use collect certain user data via a cookie or pixel. This includes, in particular, the information from which website you came to our website (so-called referrer), which pages of our website you accessed, how long you visited our pages and what interactions you made there. In addition, data on the browser, computer system and device type you are using is collected. In addition, demographic information, such as age or gender, can also be collected as pseudonymised values via such a service. If you have consented to the collection of your location data, this may also be processed, depending on the provider. In order to collect and store this data, the respective service places a cookie or a so-called counting pixel on the end device you are using, which also collects the IP address assigned to you. However, this is shortened using a so-called IP masking procedure so that the IP address can no longer be assigned to your visit to our website. In principle, no clear data such as names or e-mail addresses are stored when the respective service is used. This is only the case if you are a member of a social network that offers one of the services listed below and merges your profile with the aforementioned data.

The data is analysed by the service we use in order to produce a report with statistical statements about the number of visitors generated by the advertising and the success of the advertising measure. Among other things, the reports show the total number of users who were redirected to our website via our adverts. The reports also contain information on the users' end devices and browsers, where the users were located and the times at which the adverts were clicked. However, the reports do not contain any information that could be used to personally identify you as a user of our website.

We would like to point out that, depending on the location of the service provider, the data collected via the service may be transferred and processed outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR may not be complied with and that the enforcement of your rights may be difficult or impossible.

Data concerned:

• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address)

Persons concerned: Users of our online services

Processing purpose: Reach measurement, campaign success monitoring, remarketing and interest- and behaviour-based marketing

Legal basis: If we have asked for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a GDPR. In addition, we use the respective service on the basis of our legitimate interest in directing visitor flows to our website, analysing these visitor flows in order to be able to continuously improve the functions, offers and user experience, Art. 6 para. 1 lit. f GDPR.

We use the following service providers for online advertising:

Advertising by e-mail, post or telephone

We process personal data for our advertising communication by email, post or telephone. You can object to receiving our advertising measures at any time or revoke your previously granted consent to receive our advertising communication at any time. In order to be able to prove in case of doubt that your consent was given even after your objection or revocation, we can store your data for up to 4 years after your objection/revocation. We will not use your data for any further purposes after your objection/revocation. If you want us to delete your data before then, we will do so after you have confirmed to us that you originally gave us your consent.

Data concerned:

• Contact details (e.g. e-mail, telephone number, postal address)
• Inventory data (e.g. names, addresses)

Persons concerned: Communication partner

Processing purpose: Direct advertising measures (marketing) by e-mail, post or telephone

Legal basis: Consent, Art. 6 para. 1 lit. a GDPR, legitimate interest, Art. 6 para. 1 lit. f GDPR

Web analysis and statistics

We use web analysis services to record and statistically analyse the flow of visitors to our website. Among other things, such services collect data about the website from which you came to our website (so-called referrers), which pages of our website you accessed, how long you visited our pages and what interactions you made there. In addition, data on the browser, computer system and device type you are using is collected. In addition, demographic information, such as age or gender, can also be collected as pseudonymised values via such a service. If you have consented to the collection of your location data, this may also be processed, depending on the provider.

In order to collect and store this data, the web analysis service we use generally places a cookie on the end device you are using, which also collects the IP address assigned to you. However, this is shortened using a so-called IP masking procedure so that the IP address can no longer be assigned to your visit to our website. No other clear data such as names or e-mail addresses are stored. Neither we nor the service we use know the identity of visitors to our website.

We would like to point out that, depending on the country of domicile of the service provider named below, the data collected via the service may be transferred and processed outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address).

Persons concerned: Users of our online services

Processing purpose: Reach measurement, campaign success monitoring, remarketing and interest- and behaviour-based marketing

Legal basis: If we have asked for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a GDPR. In addition, we use the respective service on the basis of our legitimate interest in analysing the flow of visitors to our website in order to continuously improve the functions, offers and user experience, Art. 6 para. 1 lit. f GDPR.

We use the following web analysis services:

Messenger services

We communicate via messenger services. Messenger services are chat programmes that can be used to send text messages as well as image or video files between users in real time via the Internet. Messenger services can also be used to send emoticons, electronic greeting cards and contacts. In order for messages to be transmitted, the participants must be connected to a computer programme (called a client) via a network such as the Internet, either directly or via a server. As a rule, messages can also be sent when the other party is not online - the message is then temporarily stored by the service server and delivered to the recipient later when they are available again. Finally, these services can also be used for screen transmission and online games.

If the service uses end-to-end encryption for the content sent (texts, attachments), only the selected communication partners, but not third parties or the service provider itself, can view the message. In this respect, we recommend regularly installing updates for the service to ensure that the content is encrypted. However, the service provider has the option of accessing the metadata of the communication. This includes the time and (depending on the settings) location of the communication as well as the device you are using.

We would like to point out that, depending on the country of domicile of the provider named below, the data collected via its platform may be transferred and processed outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Inventory and contact data (e.g. name, telephone number, e-mail address)
• Content data (e.g. posts, photos, videos)
• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address).

Processing purpose: Communication and marketing

Legal basis: If we have asked you for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a GDPR. In this respect, we clarify that we will not transmit your contact data to the service provider for the first time without your consent. If we communicate with you in the context of a contract initiation or in the context of an existing contractual relationship via one of the following services, the legal basis is the fulfilment or preparation of the contract, Art. 6 para. 1 lit. b GDPR. In addition, we rely on our legitimate interests in fast and efficient communication and fulfilment of the needs of our communication partners in the communication of the following services, Art. 6 para. 1 lit. f GDPR.

Possibility of objection: You can revoke the consent you have given us to use the following service at any time. You can also object to communication via the messenger service at any time.

We use the following messenger services:

Online meetings, video conferences and screen sharing

We use third-party services to facilitate online meetings, video and/or audio conference calls and online seminars between employees and with interested parties or customers. If you communicate with us via such a service, the data collected in this communication process will be processed both by us and by the third-party provider. The data that may arise in such a communication process includes, in particular, your login and contact details, contributions in the chat window, your video and audio contributions and shared screen content. The data processed by the third-party providers we use primarily includes user data and metadata (e.g. IP address, computer system information). As a rule, the third-party providers process this data in order to check and guarantee the security of the service. In addition, findings from data processing are used to optimise the third-party provider's offering and to carry out corresponding marketing measures. Please refer to the data protection information of the third-party provider in this regard.

We would like to point out that, depending on the country of domicile of the service provider named below, the data collected via the service may be transferred and processed outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Inventory data (e.g. names, addresses)
• Contact details (e.g. e-mail address, telephone number)
• Shared content (e.g. photos, videos, texts, audio recordings)
• User data (e.g. times of access, websites visited, interest in content)
• Meta and communication data (e.g. IP address, computer system information)

Persons concerned: Interested parties, customers, communication partners

Processing purpose: Processing of contact enquiries, internal and external communication with employees as well as interested parties and customers, fulfilment of our contractual services, service offering

Legal basis: Consent, Art. 6 para. 1 lit. a GDPR, contract fulfilment and pre-contractual enquiries, Art. 6 para. 1 lit. b GDPR, legitimate interest, Art. 6 para. 1 lit. f GDPR

Services we use:

Microsoft Teams

Services offered: video conferences, chats, voice conferences
Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
Website: https://www.microsoft.com/de-de/microsoft-365/microsoft-teams/group-chat-software
Privacy policy: https://privacy.microsoft.com/de-de/privacystatement

Skype

Services offered: Instant messaging, video conferencing, voice conferencing
Service provider: Skype Communications SARL, 23-29 Rives de Clausen, L-2165 Luxembourg, Luxembourg
Parent company: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
Website: https://www.skype.com/de/
Privacy policy: https://privacy.microsoft.com/de-de/privacystatement

Zoom

Services offered: video conferencing, voice conferencing, chats
Service provider: Zoom Video Communications, Inc, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA
Website: https://zoom.us/de-de/meetings.html
Privacy policy: https://zoom.us/de-de/privacy.html

Content services

We use certain services to be able to display certain content or graphics (videos, images, music, fonts, maps) via our website. The services we use process the IP address assigned to you at the time of your visit to our website, as this is the only way the respective content can be displayed in the browser you are using. In addition, the providers of these services may place further cookies on your end device, which are used to collect information about your usage behaviour, your interests, the device and browser you are using and the time and duration of your session. The providers regularly use this data for analysis, statistical and marketing purposes. In addition, this information may also be combined with information from other sources. This applies in particular if you yourself have an account with the service provider and are logged in there at the time of the session.

We would like to point out that, depending on the country of domicile of the service provider named below, the data named in more detail below may be transferred to and processed on servers outside the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR will not be complied with and that the enforcement of your rights will be difficult or impossible.

Data concerned:

• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address)

Persons concerned: Users of our website

Processing purpose: Displaying our Internet pages, offering content, guaranteeing the operation of our Internet pages

Legal basis: Consent via cookie consent banner, Art. 6 para. 1 lit. a GDPR, legitimate interests, Art. 6 para. 1 lit. f GDPR

We use the following content services: